L'OREAL SERIE EXPERT CHROMA CREME SHAMPOO PURPLE DYES 300 ml / 10.1 Fl.Oz

With Chroma Crème purple shampoo, color and care like a pro.
Freshly colored hair contains a mix of primary color dyes.

After a few washes, some of the dyes vanish. Warm reflections such as yellow, orange or red tend to reappear.
According to an urban myth, purple neutralizes all warm tones and keeps hair colored. This isn't professional reality - purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted heat, you have to choose the right color correction.

Chroma Crème Purple Shampoo for Platinum Blondes and Blondes, instantly neutralizes all unwanted yellow highlights and intensely nourishes the fiber without weighing it down for superior color correction and care.

Provides maximum care, with ten times smaller care agents, targeting the most damaged and porous areas of the hair.
It also guarantees 3 times more shine.

The rich creamy and foamy texture ensures a unique experience.
Use the purple Chroma Crème shampoo alternating with your normal shampoo and adjust the shutter speed according to the desired degree of neutralization.