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Ready-to-use direct color

Direct hair coloring is the ideal choice for those who want to change their look quickly, easily, and without any commitment. Ready-to-use and free of ammonia and peroxide, this dye doesn't penetrate deeply but settles on the surface of the hair, making it perfect for toning, reviving color, or experimenting with vibrant, temporary shades.

118 products
118 products
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Wella eos nutmeg 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos nutmeg 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos paprika 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos paprika 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos cinnamon 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos cinnamon 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos saffron 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos saffron 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Crazy color 030 black

CRAZY COLOR

Crazy color 030 black

€4,90
€4,90 -55%
€10,99
Alfaparf revolution jc pink

ALFAPARF COLORE

Alfaparf revolution jc pink

€9,90
€9,90 -23%
€12,90
Scopri l'omaggio
FREE Alfaparf Milano Travel Set (Shampoo 75ml and Mask 50ml) with orders of Alfaparf Milano products over €35.90
Alfaparf revolution jc rich purple

ALFAPARF COLORE

Alfaparf revolution jc rich purple

€9,90
€9,90 -23%
€12,90
Scopri l'omaggio
FREE Alfaparf Milano Travel Set (Shampoo 75ml and Mask 50ml) with orders of Alfaparf Milano products over €35.90
Wella Color Fresh 5/55 - Light Brown Mahogany Intense 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 5/55 - Light Brown Mahogany Intense 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella color fresh 0/89 - perla cendre - silver 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella color fresh 0/89 - perla cendre - silver 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 7/44 - Medium Blonde Intense Copper 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 7/44 - Medium Blonde Intense Copper 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 8/0 - Light Blonde 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 8/0 - Light Blonde 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella color fresh 10/39 - platinum blonde gold cendre 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella color fresh 10/39 - platinum blonde gold cendre 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 5/4 - Light Copper Brown 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 5/4 - Light Copper Brown 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella color fresh 2/0 - black 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella color fresh 2/0 - black 75 ml / 2.55 fl.oz

€10,90
€10,90 -41%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 10/81 - Platinum Blonde Pearl Ash 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 10/81 - Platinum Blonde Pearl Ash 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 8/81 - Light Ash Pearl Blonde 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 8/81 - Light Ash Pearl Blonde 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 6/7 - Dark Blonde Sand 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 6/7 - Dark Blonde Sand 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 7/00 - Natural Medium Blonde 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 7/00 - Natural Medium Blonde 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 9/3 - Very Light Golden Blonde 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 9/3 - Very Light Golden Blonde 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 6/45 - Dark Blonde Copper Mahogany 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 6/45 - Dark Blonde Copper Mahogany 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella color fresh 3/66 - dark brown intense violet 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella color fresh 3/66 - dark brown intense violet 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella Color Fresh 6/0 - Dark Blonde 75 ml / 2.55 fl.oz

WELLA PROFESSIONALS

Wella Color Fresh 6/0 - Dark Blonde 75 ml / 2.55 fl.oz

€10,40
€10,40 -43%
€18,50
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos chilly intense 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos chilly intense 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos juniper 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos juniper 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos cocoa 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos cocoa 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos chilly 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos chilly 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Wella eos ginger 120 gr/ 4.06

WELLA PROFESSIONALS

Wella eos ginger 120 gr/ 4.06

€24,70
€24,70 -45%
€45,00
Scopri l'omaggio
Get a FREE Wella Oil Reflection Light Oil 30ml with orders of Wella Professional and Wella SP products over €39.00.
Davines naturaltech plumping kit - replumping shampoo 250 ml - conditioner 250 ml and hair filler 100 ml
Special Offer

Spedizione gratuita

DAVINES

Davines naturaltech plumping kit - replumping shampoo 250 ml - conditioner 250 ml and hair filler 100 ml

€89,20
€89,20
Manic panic classic high voltage manic mixer/pastel-izer

MANIC PANIC

Manic panic classic high voltage manic mixer/pastel-izer

€13,50
€13,50 -15%
€15,99
Manic panic classic high voltage creamtone blue angel

MANIC PANIC

Manic panic classic high voltage creamtone blue angel

€13,50
€13,50 -15%
€15,99
Manic panic classic high voltage creamtone velvet violet

MANIC PANIC

Manic panic classic high voltage creamtone velvet violet

€13,50
€13,50 -15%
€15,99
Manic panic classic high voltage creamtone sea nymph

MANIC PANIC

Manic panic classic high voltage creamtone sea nymph

€13,50
€13,50 -15%
€15,99
Manic panic classic high voltage creamtone dreamsicle

MANIC PANIC

Manic panic classic high voltage creamtone dreamsicle

€13,50
€13,50 -15%
€15,99
Manic panic classic high voltage wildfire

MANIC PANIC

Manic panic classic high voltage wildfire

€13,50
€13,50 -15%
€15,99
Manic panic classic high voltage voodoo forest

MANIC PANIC

Manic panic classic high voltage voodoo forest

€13,50
€13,50 -15%
€15,99
Manic panic classic high voltage violet night

MANIC PANIC

Manic panic classic high voltage violet night

€13,50
€13,50 -15%
€15,99

Theredirect hair coloringIt's the ideal choice for those who want to change their look quickly, easily, and without any commitment. Ready-to-use and free of ammonia and peroxide, this dye doesn't penetrate deeply but settles on the surface of the hair, making it perfect for toning, reviving color, or experimenting with vibrant, temporary shades.

The bestdirect hair dyesThey're enriched with nourishing ingredients that leave hair soft, shiny, and hydrated. Also ideal for creating trendy highlights or intensifying faded hair color.

Choose thedirect coloringfor an immediate, brilliant and reversible result.