

Benvoleo
Professional hair cosmetics with sustainable ingredients by Alfaparf Milano.
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Benvoleo is the new generation of professional hair cosmetics that combinessalon performanceAndcertified sustainability.
Designed to meet the needs of haircare professionals, Benvoleo offers a complete line of treatments, shampoos, masks and styling products formulated withingredients of natural origin, respectful of the skin, the hair fiber and the environment.
High-performance green cosmetics
The Benvoleo philosophy starts from a simple concept: beauty and respect can coexist. Each product is the result of advanced research, with formulasvegan,silicone-free,sulfate-freeand withbio-compatible active ingredients, to offer visible and long-lasting results even on treated or sensitized hair.
The lines are divided into:
- for dry and damaged hair
- to keep cosmetic colors bright
- for rebalanced skin
- for a smooth and disciplined effect
Each treatment is enriched bynatural oils,botanical extractsAndactive complexesdesigned to deeply hydrate, nourish and protect hair.
Sustainable packaging and certifications
Benvoleo is not only attentive to ingredients, but also to environmental impact. The packs are made withrecycled and recyclable plastic, the labels are biodegradable and production takes place in compliance with international sustainability standards.
All products areICEA certificatesand are developed with low impact processes, with a logiczero waste.
For professionals and conscious consumers
Benvoleo is the ideal choice forhairdressers, beauty salons and hair stylistswho want to offer their clients effective and natural treatments. But also for those who, at home, seek professional products with clean and transparent formulations.
Thanks to selective distribution and a growing presence in the best Italian e-commerce sites, Benvoleo is today among the emerging brands in the panoramasustainable haircare.