Wella Professional is a historic German brand of hair products: the company was founded in 1880 by the intuition of the hairdresser Franz Ströher, very skilled in the production of wigs.
A few years later the sons, Karl and Georg took over, who in the 1920s chose the name Wella (a term that means "wave", in German) and created a line of products capable of guaranteeing impeccable and long-lasting styling, the first Wella Professional hair products .
Little by little their research evolves and the Wella Professional brand is enriched with the Koleston range, the first cream dye.
In the 1950s, Wella products also landed in Europe and in the United States, with great success. Since then, the development of this brand has never stopped, thanks to the continuous research that takes place in its laboratories to create professional quality products.
Where to buy Wella Professional products: the Feel Your Look proposal
We have selected the lines that most interested us so that you can buy Wella Professional products online & nbsp; in our store. The Wella Professional treatments , in fact, are excellent for taking care of your hair: for example, the Wella Professional Invigo Balance line is designed for fragile hair, or you can try the Wella Professional Brilliance line, excellent for giving shine to colored hair.
The Wella Professional shampoo are also excellent, for For example, the Wella Elements shampoo helps revitalize fragile hair while cleansing the skin: it is composed largely of natural ingredients and is free of sulphates, parabens and dyes, perfect for respecting even the most delicate skin. The Wella Professional masks are also very popular, such as the Wella Elements mask, also paraben-free, or the Enrich Mask, to nourish fine hair.
Browse the Feel Your Look store, you will find all the Wella Professional hair products to take care of your hair to the fullest.