Olaplex is a revolutionary brand, born thanks to the idea of giving new life to damaged hair.
The joint efforts of the entrepreneur, Dean Cristal, of the chemist Craig Hawker and the professor of technological materials Eric Pressly, led to the creation of the now famous Olaplex treatment, delicious formulations with the scent of flowers and vanilla.
The secret of this formulation is covered by eight patents, because the effectiveness of the product lies in the particular molecule used, which operates by linking the bridges of sulfur (disulfide bonds) broken into the hair; in short, it's like restoring the hair from scratch!
Olaplex treatment is a safe, tested and approved product: it is free of silicones, sulphates, phthalates, DEA, aldehydes, gluten and, question increasingly felt today, tests are not carried out on animals.
On Feel Your Look you can find the full range of Olaplex products available for online purchase: our customers offer the Olaplex Kit, for a complete and do-it-yourself treatment.