MILK SHAKE concept ™ was born in 1999 from an idea of Ivano Panzeri, founder and president.

The company has established itself in a few years in the professional and hair fashion sector, conquering a considerable position in the Italian market and global.
The personality of concept ™ is clear and recognized: maximum pursuit of quality and innovation combined with creativity and attention to the latest trends in all areas of fashion. concept ™ accompanies the highest quality products with all the supports necessary for the show to offer excellent services and offer tailor-made products and consultancy for each customer.

A great passion for work and a deep attention to human values are the pillars of the philosophy of concept ™.
Two principles that do not represent a goal, but the incentive to continue growing and dreaming together.
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