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100% MADE IN ITALY - INSPIRED BY NATURE
INSIGHT is a line formulated in laboratory to create a synergic action between the ancient wisdom of phyto-extracts and phyto- oils and the ethical choice to work using organic ingredients.
Unconventional and innovative formulations aimed to safeguard the health and shine of hair through a meticulous selection of raw materials, while ensuring the absolute perfection of styling and a professional know-how.
All shampoos are formulated without SLS and SLES (Sodium Lauryl Sulfate and Sodium Laureth Sulfate), which are considered aggressive and potentially irritating surfactants. As a replacement, they chose to use a more gentle cleansing agent, the SODIUM COCETH SULFATE, derived from Coconut. To use a skin friendly cleansing product means to protect the health and balance of the scalp over time.
Petrolatum (Paraffinum liquidum) are refined petroleum derivates, have film-forming properties that prevent proper ventilation and oxygenation of skin and hair. They preferred to replace them with more natural ingredients more dermo-compatible with the same properties, but with fewer unknowns to health. Skin and hair should be free to do the most natural possible thing, breathe.
Silicones are inorganic polymers derived from silicon, are produced through some processes of chemical synthesis. It’s true that they give immediate softness and shine to the hair, thanks to their film-forming effect, but over time they can damage the hair structure. They obstruct the scales of the cuticle, preventing the active ingredients from penetrating. That's why they have removed them from their formulations.
Parabens are a kind of preservative which is subject of a controversy. If they are harmful or not, needed or not, scientific research has not yet ruled definitively. Waiting for an answer that could dissolve any doubts, they decided to use a safer preservative system.
COLORANT AND ALLERGEN FREE
They chose to use only fragrances without allergens, to let our treatments be more gentle on even the most sensitive skin . All INSIGHT products are colorant free.
PHYTO AND ORGANIC EXTRACTS
In their formulations the active main ingredients derive from organic agriculture from certified crops. A blend of oils and butter of natural origin work in synergy with these extracts, increasing the action of nuourishment of the hair. To choose organic principle actives means to protect your wellness, to protect workers who are part of the production, to safeguard the planet.