Tone-on-tone coloring without ammonia.
Color Wear is the natural evolution of the tone-on-tone concept,even more naturalfor a brand like ALFAPARF MILANO, which makes change and innovation its hallmark. A new packaging and aradically renewed formulato allow everyone to enhance and enjoy a new look without worries.
The new pencil case was made using90% recycled paper.
A QR code has been added to the case to replace the paper instruction sheet, in order to limit paper consumption.
PATENTED ARGININE-BASED TECHNOLOGY
It contains an alkalizing complex based on arginine, derived from plant sugars, which allows it to replace the most used and widespread chemical alkalizers (ammonia and MEA).
Arginineit is an amino acid, 100% of natural origin, very similar to hair as it is already present in its protein structure.
FREE FROMAmmonia, MEA (ethanolamine), PPD, Alcohol, Silicones.
POOL OF OILSA combination of semi-fermented oils of natural origin with nourishing, antioxidant, protective and anti-frizz properties.
Contains: camellia seed oil, sweet almond oil, argan oil, green tea seed oil, sunflower seed oil.
GEL CREAMInnovative gel-cream texture, easy to apply and rinse. Doesn't run during application.
Thanks to the presence of a patented emulsifying complex, it allows for uniform distribution of color for a homogeneous color result.
OUR TESTS
COLOR FADEColour retention up to 92% after 12 washes*
*result of an instrumental test carried out on a lock of hair treated with the new Color Wear formula (shade 6.35), after 12 washes.
COMBABILITYhair up to 11 times easier to comb after 6 applications*
*result of an instrumental test conducted on wet hair, after 6 applications of the new Color Wear formula, in comparison with the best competitors on the market.
HAIR INTEGRITYup to +38% hair integrity*
*Repeated application of the new Color Wear formula, with a natural alkalizer, maintains a higher degree of fiber integrity than when using a product with a chemical alkalizer. Results visible under SEM (scanning electron microscopy) after 9 applications of the new Color Wear formula. The comparison is made with the previous formula, applied according to the same methods.
DYNAMIC GLOSSup to +149% shine, measured on hair in motion*
*result of an instrumental test, obtained by comparing the shine measured on hair treated with the new Color Wear (roots, lengths and ends of moving locks) with that of locks treated with the previous formula or with products from the best competitors on the market.
When to use Color Wear:
- For those who want an ammonia-free color.
- To enrich with fashionable highlights or give brightness and intensity to natural hair.
- To cover grey hair (60%-100%).
- To tone highlights and highlights.
- To even out the lengths.
- To revive cosmetic color after a perm or straightening service.
- To revive the color and shine of treated, dull or opaque hair.
