L'Oréal Professionnel

The professional brand with French DNAL'Oréal Professionnel, synonymous with innovative haircare products since 1909and high-performance, approved by the big names of professionals in the sector, with whom he works hand in hand during the most important fashion shows around the world.

L'Oréal is a French groupspecializing in the creation of cosmetics and beauty products. The brand's history began way back in 1909, with the entrepreneurial venture of founder Eugène Schueller, a chemist who formulated Auréole, one of the first hair dyes on the market. Success was immediate: his hair dyes, initially distributed only in France, spread to Italy, Austria, the Netherlands, and, after the Great War, to the new continent.

Today L'Oreal is present in 130 countries., with more than 500 brands and 80,000 products on the market. The group is currently organized into four divisions: consumer products, the best in innovative cosmetics at affordable prices (which includes the group's best-known and historic brands, such as L'Oréal Paris and Garnier); then there is the luxury products division, cosmetic products; and finally, professional products dedicated to hair salons (such as L'Oréal Professionel and Kerastase Paris). Innovation is the key word: the products are innovative and well-rounded tools, perfect for hairdressers' work but also for everyday use, allowing them to offer clients optimal results, characterized by high quality.

The philosophy of the L'Oréal brand is to combine high-quality raw materials with technological research, creating products that meet the needs of all customers.

L'Oreal products: discover the Feel Your Look selection!

There are so many L'Oreal products on the market, some designed for all hair types, others specifically selected for damaged, dry, weak, and brittle hair.

The L'Oreal Serie Expert shampoos are highly recommended: 7 lines specifically designed for the different needs of each hair type. To address scalp damage or thinning problems, however,Among the L'Oreal products, the following stand out:The Serioxyl line and the Pro Fiber range. The cosmetics company has also thought of those who love to be daring with their hair: L'Oreal Hair Chalk is an innovative hair makeup product for easily changing color.

Also highly appreciated are the L'Oréal SteamPod steam straightener, perfect for those who want straight hair, and the L'Oréal Mythic Oil, a product based on Argan oil, which completes the straightening process, leaving hair soft.Inside the Feel Your Look store you will find L'Oreal productsParis and L'Oréal Italia products best suited to your hair, with the certainty of purchasing high-quality and effective formulas.

L'Oreal Professionnel expert series: what is it?

The line ofL'Oreal Expert shampooIt's divided into a series of 11 treatments, each tailored to the specific needs of your hair and scalp. Only on Feel Your Look can you find the most innovative formulas, with a focus on technical features.

TheL'Oreal Expert shampooInforcer is a fortifying, anti-breakage treatment for weak hair prone to breakage and split ends. Thanks to Biotin and Protein B6, hair will be more resistant to external aggressions and mechanical stress.

Absolut Repair, on the other hand, is based on Lipidium Complex technology, based on Gold Quinoa and proteins, to deeply repair and rebuild damaged hair fibers, restoring strength and shine. L'Oréal Expert's iconic products guarantee a low environmental impact thanks to a larger and more durable retail format, eco-friendly packaging, and reusable dispensers. But the range of treatments isn't just about shampoos;L'Oreal Expert Series anti-hair loss vials:Aminexil Advanced prolongs the life of your hair!

Clinically tested on 130 subjects with fine hair, the results are evident after just 6 weeks of use. An intense anti-thinning program that provides essential nourishment to stimulate activity from the roots and protect hair all the way to the tips.