L'OREAL PROFESSIONNEL

The professional brand with French DNA L'Oréal Professionnel, since 1909 has been synonymous with innovative haircare products and high performance, approved by the big names of professionals in the sector, with whom it works hand in hand on the occasion of the most important fashion shows around the world.

L'Oréal is a French group specialized in the production of cosmetic and beauty products. The history of the brand begins in 1909, with the entrepreneurial adventure of the founder Eugène Schueller, a chemist who formulated Auréole, one of the first hair dyes on the market. The success was immediate: his colors, initially distributed only in France, arrived in Italy, Austria, the Netherlands and, after the Great War, they landed in the new continent.

Today L'Oreal is present in 130 countries , with more than 500 brands and 80,000 products on the market. The group is currently organized into four divisions: products for the general public, the best of cosmetic innovation at affordable prices (which includes the most well-known and historic brands of the group, such as L'Oreal Paris and Garnier); and then again the luxury products division, cosmetic products and finally professional products dedicated to hairdressing salons (such as L'Oreal Professionel and Kerastase Paris).

Innovation is the key word: the products are innovative and all-round tools, perfect for hairdressers' work, but also for everyday use, which allow us to offer customers an optimal result, characterized by high quality.

The philosophy of the L'Oréal brand is in fact to combine precious raw materials with technological research, creating products that meet the needs of all customers.

L'Oreal products: discover the selection of Feel Your Look!

L'Oreal products on the market are so many, some intended for the care of all types of hair, others selected specifically for damaged, dry, weak and brittle hair.

L'Oreal shampoos are highly recommended. of the Serie Expert range: 7 lines designed specifically for the different needs of each hair. To solve problems of damage or thinning of the scalp, however, L'Oreal's products stand out & nbsp; the Serioxyl line and the Pro Fiber range. The cosmetic house has also thought of those who love to dare with their hair: Hair Chalk L'Oreal is an innovative make-up for hair, to change color easily.

L'Oreal steam straightener is also very popular SteamPod, perfect for those who want straight hair and the Oréal Mythic Oil, a product based on Argan oil, which completes the straightening process leaving the hair soft. Inside the Feel Your Look store you will find the L'Oreal Paris and L'Oreal Italia products best suited to your hair, with the certainty of buying high quality and effective formulas.

L'Oreal Professionnel expert series: what it is

The line of shampoo L'Oreal Expert is divided into a series of 11 treatments, as many as the specific needs of the hair are e of the scalp. Only on Feel Your Look you can find the most innovative formulas, with a focus on technical characteristics.

L'Oreal Expert shampoo Inforcer is a fortifying anti-breakage treatment for weak hair that tends to break and form split ends; thanks to Biotin and Protein B6, the hair will be more resistant to external aggressions and mechanical stress.

Absolut Repair, on the other hand, is based on Lipidium Complex technology, based on Gold Quinoa and proteins, to repair and rebuild the damaged hair fiber in depth, giving new strength and shine. The iconic L'Oreal Expert products guarantee a low environmental impact thanks to a larger and more durable resale format, eco-friendly packaging and reusable dispensers. But not only shampoos in the range of treatments, how not to mention the l'Oreal Expert series anti-hair loss vials: Aminexil Advanced prolongs the life of the hair!

Clinically tested on 130 subjects with thin hair, the results are evident after only 6 weeks of use. An intense anti-thinning program capable of providing essential nourishment to stimulate activity from the roots and protect the hair to the ends.

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