L'OREAL PROFESSIONNEL - SERIE EXPERT - CHROMA CREME

Chroma Crème is a cream shampoo trio that neutralizes and corrects color instantly, providing tailored intense care for all hair.
Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes vanish.

Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed a unique technology that combines bespoke professional dyes to neutralize unwanted warm reflections, now in the most thoughtful formula.

Provides homogeneous neutralization thanks to a thinner and more uniform formula deposit than normal neutralizing shampoos, which does not guarantee color spots even on porous areas. Provides maximum care, with ten times smaller care agents, targeting the most damaged and porous areas of the hair. It also guarantees 3 times more shine. The rich creamy and foamy texture ensures a unique experience.

Warm reflections such as yellow, orange or red tend to reappear. According to an urban myth, purple neutralizes all warm tones and keeps hair colored. This isn't professional reality - purple shampoo only neutralizes yellow tones in blonde hair.

Therefore, to correct the unwanted color, you have to choose the right color correction.

Depending on the type of hair color you can use:

1) Chroma Crème Purple Shampoo for Platinum Blondes and Blondes, instantly neutralizes all unwanted yellow highlights and intensely nourishes the fiber without weighing it down for superior color correction and care.

2) Chroma Crème blue shampoo for light to medium brown hair. Neutralizes orange reflections.

3) Green Chroma Crème Shampoo for dark brown to black hair. Neutralizes red reflections.

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